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Michelle Pfeiffer, Ivan Pollard, Nat and Lolly...

We have just about accepted that we are not going to get on the Innocent pitch list.

 

We unchain ourselves from the railings outside Innocent's headquarters, and return home for a nice hot bath. Bloodied but unbowed.

 

We will continue to buy Innocent's products even if they will not buy ours! We still love Innocent.


Robert is concerned because we because we can't upload pictures onto our blog. Technical problems. We discuss this with our new found blogging friends, Nat and Lolly. 

 

Nat and Lolly also like to put pictures on their blog. We decide to start a campaign to get Rory to put pictures on his blog. For the benefit of those of us who don't have a degree in philosophy.

 

 

 

http://community.brandrepublic.com/blogs/younglionsfromcannes/default.aspx

 

Ivan Pollard has made an interesting post on his blog about 'old' being the new target to market. http://community.brandrepublic.com/blogs/ivanpollard/default.aspx This is not lost on us. One of the projects we are continuing to pursue is creating a 'Sexy Saga.'

 

To be clear this does not mean we are creating an advertising agency that targets old people. We are creating a 'product' for the upmarket 50+ demographic. Or 'fiftyjusts' as we like to call them. Like Michelle Pfeiffer http://news.bbc.co.uk/1/hi/entertainment/7890160.stm

 

One of the best things about not having any clients is you have time to hang out with friends. We go to visit Sue Unerman and Jane Ratcliffe at Mediacom. It's pretty clear as soon as you walk through the door of Mediacom why it was voted UK media agency of the year. It's feels vibrant, modern and powerful.

 

Sue, Jane Garry and Robert discuss many things, including what a great idea the t mobile flash mob was in Trafalgar Square last week. A fabulous piece of media thinking. We wonder who came up with it. The 'media' agency, or the 'creative' agency?

 



All Comments

  May 11, 2009

Shame about Innocent - perhaps they don't want to risk looking too wild following their last couple of pitch processes.

I like the new T-Mobile ad too, though I'm not a great Pink fan - just accidentally played some of her music on Spotify, to my horror. Surprised there hasn't been more 'reality advertising' actually.

  May 12, 2009

Hello,

Thanks (?) for the embarassing big ugly mug plug.

At the risk of sounding like residents of geeksville tennessee, would you like to know how to insert links? it's one notch less complicated than uploading photos.

When you're in firefox, click on the little icon of a Chain (link, see?) - highlight what word you want to hyperlink, then paste the URL into the little box, and that should do it. took us ages to realise, and makes your blog that little more aesthetically pleasing.

By the way, as far as we know having a degree in philosophy and putting pictures up aren't mutually exclusive...but good idea with the rory

campaign anyway.

  May 13, 2009

p.s. we're racking our brains trying to think of a non-tenous way to get your pictures onto our blog now!

  May 14, 2009

FYI -the T-Mobile Trafalgar Sq event was most definitely the idea of the 'creative' agency. You'd think that Mediacom would already know that.

  May 19, 2009

I think Media com were more than aware Saatchis came up with the idea. Its a great idea. What next? A naked flash mob? A flash mob of flashers? Can't wait to see how this one rolls out.

  May 19, 2009

Perhaps they could have a flash-mob navigating itself to the Stonehenge (or other isolated landmark) with network-assisted GPS. Might manage to tap into some BA 'Face' epicness / nostalgia while carrying on the vibe...

  May 19, 2009

...and I'm claiming royalties if Saatchis use that obvious gem.

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