Today is May 1st. The day that people dance around the maypole. Sometimes naked. And to celebrate we've decided to officially launch Campbell Lace (Beta.)
We start the day with a big meeting with a big potential client. It's a fascinating project, and not the sort of thing a traditional agency would get asked to do. The meeting is over by 10am. We really really hope we get this. It would get us off to a brilliant start. Fingers crossed.
Next we go back to the office to submit an RFI (request for information) for a pitch. We've been working on the RFI all week. We've put a fabulous team together. Experts from all sorts of disciplines. Our solution is anything but conventional. We stick the RFI on a bike and wave it goodbye. Toes crossed.
Now onto the next RFI. It also has to be sent off today. But Garry has other ideas. He has become obsessed with getting on the Innocent pitch. Even though the list has been compiled and is now shut. Garry is like a Pit Bull with lockjaw. He can not and will not let go.
Robert is delighted. Innocent are one of the best brands on the planet. We are unconcerned by Innocent's reputation for being difficult to work with.
When Virgin came to RKCR in 1993 they had a reputation for being the client from hell. They turned out to be the client from heaven.
Perhaps the difficulty is that Innocent have not yet found the agency that is right for them.
Ad agencies often have problems working with clients who have already had a powerful idea for themselves. Like Innocent and Virgin. They just can't accept that clients can be creative too.
Garry's Blackberry is smoking. Please Innocent. Put us on the list. Before Garry spontaneously combusts.
