Robert had a brilliant client at RKCR called Alison Copus. She was marketing director of Virgin Atlantic. Alison's best description of the task in hand - marketing Virgin - was 'We are building an airplane in flight.' In other words, Virgin were always in Beta. And at Campbell Lace Beta, we think the best businesses are always in Beta. Always experimenting. Always changing things. Always having new ideas. Always aiming higher. These days to stand still, to claim perfection, is just foolish. That's why we're called Campbell Lace (Beta.) Will we always be in Beta? We haven't decided yet...we're in Beta.
This week has been very busy. We've been starting the process of build the alliances and relationships we need to achieve the total solution we intend. As well as all the practical stuff you have to do when you're starting a company. We didn't even have a place to sit when the agency was announced last week. But now we do. We're borrowing desks off some great friends who will add a whole new perspective to what we do. We'll be talking about who and how next week.
Meanwhile, here's some suggested logo designs. All in Beta at this stage. This one uses Jackson Pollock's painting 'Convergence.' Only problem is we'd have to buy the painting....
We like this one....The 'media maypole' metaphor is currently going down well with those who are struggling to master the chaos that is the modern world of media...
And for those heartless b@@stards that said Garry and Robert looked like a couple of spooks from the drugs squad in Campaign last week we've done this logo...
All comments gratefully received at hello@campbelllacebeta.com or Notting Hill police station.
Meanwhile if you'd like to take a look at some of the work we did in the days when television commercials were fashionable, check out THE HISTORY OF CAMPBELL LACE (BETA)
