Garry and Robert met in 1992 on an IPA Stage 2 training course. Garry was a delegate. Robert was a judge. We've always had an intention to work together. It's just taken a while. Here's a little of the work we've been involved in along the way.
This Ian Dury ad for the Sunday Times is one of Robert's favourites. Filmed shortly before Dury died. He was a beautiful man.
Garry led the Playstation account when he was CEO of TBWA. Ed Morris wrote Double Life. Garry made it happen.
Virgin Atlanic were one of Rainey Kelly Campbell Roalfe's first clients. Robert made four ads with Terence Stamp. (Terence was also filming Prescilla Queen of the Desert at the time!)
Helen Mirren was the second Virgin Atlantic celebrity. She was at the height of her 'Prime Suspect' fame. Robert must have shot ten ads with her. Here's one of them.
A child psychologist friend of Robert's told him that uniting families around the dinner table is the most successful therapy. This simple insight was the inspiration behind Ahhhh Night - the Bisto Family Pledge.
If American Airlines can please the toughest of New Yorkers, (in this case James Gandolfini aka Tony Soprano) they can please anyone. A big idea that can run and run.
Robert made Cages Save Lives in 1989 when he was a copy writer at AMV. The ad was made for about fifty quid out of stock foootage. Posters ran at the same time. It's amazing how many people still remember it.
Under the Skin of Sport. Posters. Press. TV. The Sunday Times were a fabulous founding client for RKCR. The excitement, speed and dynamism that surrounds newspapers was in Rainey Kelly's DNA. Robert worked with them for ten years.
'When your life flashes before your eyes, make sure you've got plenty to watch.' Maybe we should make it Campbell Lace Beta's company philosophy.
The Launch of VH1. This 'Soundtrack of your life' idea informed all the new channel's communications. Idents, programming, playlists. Vic and Bob and a host of other celebrities starred in the ads.
Chocolate Heaven. These charming ads for Thornton's sold a lot of chocolate.
Miller Time. A breakthrough idea of Robert's at RKCR. The ads were three minutes long. Each week we ran a different one. We shot three a night in front of a live audience. Alice Cooper. Patsy Kensit. James Belushi. Elle McPherson. James Wood. Jonathan Ross. The shows were promoted with 10 second ads on ITV. We doubled the ratings on Channel Four.
At RKCR Robert pitched for and won Landrover and Jaguar globally. Here's two of the ads that ran Worldwide as a result. We love global. One of Campbell Lace's missions is to simplify and reduce the cost of advertising globally.
Robert coined the term, 'The New Jag Generation' for the global launch of the X type. A radical departure from Jaguar's normally staid advertising.
Iggy. Virgin Atlantic, Upper Class. Well, wouldn't you want to sit next to him?
Robert used to get fan mail for these Lil Lets ads. They revolutionised the style and tone of San Pro advertising. From absurd and brash to sensitive and discreet.
Virgin Atlantic, Upper Class. One of the most talented pigs Robert has ever worked with.
Who says Eddie Izzard doesn't do ads?
And last but not least the launch of Virgin Cola. "Unreal." The most extraordinary shoot Robert has ever been on. "When the director arrived on set wearing a dress and set himself on fire, I knew we were in trouble."
