By lunch time I'm knackered. Too much talking. What with new agency gossip and a conference call to my friends at Peace One Day. Garry's on his way up to Norfolk for the long week end. Driving one armed with a phone Sellotaped to his ear.
We giggle about the proposed Campbell Lace Beta logo. We're thinking of a maypole. It's a metaphor for the way we see the world working. All the media. From ITV, to e commerce, to twitter, dancing round one central idea.

"Isnt it a bit camp?" I muse. "Well you thought of it!' laughs Garry. I take his point.