Idou? No, I don't!

re: Idou? No, I don't!

Kevin Gordon — Fri, 12 Jun 2009 07:27:27 GMT

It's base is in the Russian Language.

'Bil' is the Russian verb to 'go'.

" Ya idou" means I go.

idou = go.

Russians are completely bonkers over technology.

They eat it for breakfast.

They cannot get enough of it.

My guess is...

With a 200,000,000 plus market out there, chances are

they will flood the Russian and Eastern European Market with it

because they are prepared to pay seriously premium prices for

the latest electronic goods.

Once that is achieved, the price can be lowered to enter Europe

at a more competitive price entry level.

Russia ends in Vladivostok, close to Japan.

That means lower transport costs to the market

and that means higher porfits.

re: Idou? No, I don't!

Louise Kennedy — Thu, 21 May 2009 08:11:34 GMT

I see your point, but Idou doesn't mean anything to me. Building a brand from scratch takes much more marketing clout than reaffirming an established one. Consumers are going to need educating as to why this new brand exists, why it trumps everything that's gone before it, its values, vision, personality.... I just don't think that ditching equity is the best move when it could be shifted in the right direction?

re: Idou? No, I don't!

John Gallen — Wed, 20 May 2009 14:34:47 GMT

...I should add though. The "i-this", "i-that" lazy brand names for anything technology based is getting a bit tedious. But, for some reason, I don't know why, I'm willing to give the "Idou" a little patience.

re: Idou? No, I don't!

John Gallen — Wed, 20 May 2009 14:27:03 GMT

Hi Louise, sorry, but I'm not with you on this. The walkman makes one think of just music and the cybershot makes one think of just cameras and Sony Ericsson is already a mouthful. So, with all these names and everything from the kitchen sink to the mobile TV converging in on everything else faster than a blackhole mid-collapse I think its a great idea.

And then, the touch screen and following suit. I think the key pad is dead. It's touch screen all the way. How else are we going to get a half decent sized slim screen into our pockets ...or did I miss the point on that bit.

That said, I like the "i-do" or "i-do-you" ways of reading this brand name. Sounds like it could be a lot of fun.