http://community.brandrepublic.com/blogs/brandnew/archive/2009/05/08/the-end-is-just-the-beginning.aspxI was given some pencils the other day, they&#39;re Royal Institute of British Architecture pencils and they&#39;ve got &quot;This pencil is made from recycled video cassettes&quot; on them. My mousemat is made from a recycled tyre - it seems everythingenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/brandnew/archive/2009/05/08/the-end-is-just-the-beginning.aspx#45071Thu, 21 May 2009 13:49:32 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:45071Audio Android<p>Some key observers believe that the exponential rate of technological advance will steepen until it is *vertical. They call this the point of *singularity - and expect it to happen in the first half of this century. If it does happen brands &amp; marketing will become completely irrelevant (along with many other things, along the way) - until then, we muddle along &amp; try to stay ahead of the accelerating curve. &nbsp; </p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=45071" width="1" height="1">http://community.brandrepublic.com/blogs/brandnew/archive/2009/05/08/the-end-is-just-the-beginning.aspx#45012Thu, 21 May 2009 08:09:19 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:45012Kevin Gordon<p>What can brands do?</p> <p>Adapt.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=45012" width="1" height="1">