Brand New - All Comments

re: Luxury brands and luxury branding

Douglas Gregory — Mon, 05 Oct 2009 10:44:55 GMT

I agree with Charlie, exclusivity seems to be the essential ingredient of a luxury brand nowadays. Thanks to shows like Sex and the City, certain brands which were formerly the province of a select elite are now well known to the masses. While this may increase the brand value overall I think it decreases the impact of the brand as a luxury item.

re: Brand simplicity

Douglas Gregory — Mon, 05 Oct 2009 10:38:11 GMT

It's also interesting to note the antithesis of brand simplicity. It seems that some companies (I'm thinking of investment banks, legal firms, and brokerages) choose to consciously go the opposite direction. Many times avoiding branding at all. My rationale was always that these 'specialized' companies are not interested in mass appeal, as their customer base is small and elite. Am I off base?

re: Dreaming up ideas

Louise Kennedy — Thu, 17 Sep 2009 09:32:55 GMT

Because it was the first time it had happened to me. I am not claiming it to be a revelation in the industry. I have had ideas on trains and when I'm out shopping, everyone does, I get that that's how it happens (A Technique For Producing Ideas was spot on) The dream thing is simply new to me, and I'm excited about it, that's all.

re: Dreaming up ideas

sue turner — Wed, 16 Sep 2009 15:30:55 GMT

For feck's sake. More tears in my tea as I read this drivel. Why do you image that this is news or revelatory?

re: Sliding doors and brands

Louise Kennedy — Tue, 08 Sep 2009 16:37:40 GMT

That's the spirit!

re: Sliding doors and brands

gotnoteef — Tue, 08 Sep 2009 12:03:11 GMT

I'd have gone for the dress option - but then my mum always said I had lovely legs!

re: Sliding doors and brands

Louise Kennedy — Wed, 02 Sep 2009 13:30:43 GMT

I love dresses! Anyway, I got a cheaper ticket to see Royksopp (the only band I wanted to see there anyway) just the other day. Win win I think. I have enough trouble walking through London Bridge twice a day with the fear that I'll bump into him and cause some sort of massive scene!

re: Sliding doors and brands

John Gallen — Wed, 02 Sep 2009 10:15:41 GMT

Funny post. I wouldn't have taken the dress option though

Advertainment

The Angry Beard — Mon, 24 Aug 2009 22:34:10 GMT

I didn't make up that term, promise. It's something I've been thinking about recently though

re: Instant branding - blessing or curse?

Propeller Mobile — Fri, 14 Aug 2009 12:01:57 GMT

Sean is right, all things must change.

I remember carpenters used to say MDF would never catch on. I know I need my whole house checked for Feng Shui, but I'll settle for a bunch of flowers in the window.

The real world is heading down the template and DIY route. sadly the craft professionals are getting "disintermediated" and will naturally fight back (I am one!). Of course, this is not a brand building tool, it's a logo/ID cheap and cheerful tool. But I bet it will appeal to small businesses.

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re: Instant branding - blessing or curse?

Louise Kennedy — Thu, 13 Aug 2009 14:25:18 GMT

I get that for start-ups with no money, this looks like a brilliant deal, something that they'll think is a brand building tool, it's called buildabrand after all. My concern is that they might think 'Job done!'. A brand is more than a corporate identity - you can't just have a logo out of nowhere and stick it on stuff (well, you could and I guess it might work!), but my point is that brands have personalities, they say things to people so they can build the brand in their minds. A logo on a letterhead isn't saying as much as it could about the brand, therefore only goes so far to building it. I just hope that the people that will be using the site realise that.

re: Instant branding - blessing or curse?

SEAN RUTTLEDGE — Thu, 13 Aug 2009 12:03:37 GMT

I dont see how you can expect start-ups in garages ( Apple Mac, Hewlwtt Packard etc ) with £100 of seed capital to go out looking for a strategic brand consultancy, just as I wouldn't expect them to be holding beauty parades amongst Madison Avenue Ad agencies

I think this is exactly what start-ups and small 1 man enterprises need, yes a lot of start-up D.I.Y Logotypes look naff but you can always re-brand or improve the brand as your business grows

re: Instant branding - blessing or curse?

Rick Sareen — Thu, 13 Aug 2009 11:32:03 GMT

This is not a brand building tool at all. It is a corporate identity building tool. A logo, letterhead, website, email templates and so on is the clothing.

However, there is a hint of 'you must do it the old fashioned way -the way i know" about Louise's article. Many years ago I heard that same message from artworkers who understood how to make up a mechanical and didn't see the point of kerning to a thousandth of an inch on a mac and then later from commercials directors saying that people with a dv cam and a copy of Final Cut Pro on their mac weren't "real directors"....I am told that there are still some people in big agencies who need weeks to come up with one idea.

All things must pass.