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Sliding doors and brands

On Sunday, I made one of those 'sliding doors' decisions. I could either have gone to Get Loaded In The Park, run the risk of bumping into my ex and starting a whole new *** storm of madness, tears, anger, maybe even reconciliation if he'd...

Posted Sep 01 2009, 01:48 PM by Louise Kennedy with | with 4 comment(s)

Filed under: branding

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Instant branding - blessing or curse?

Today I've been reading about Build A Brand So this is a site which lets freelancers and start ups create a new brand from scratch from design bits and bobs online to get their businesses and ideas out there. It's a quick solution, cheaper than...

Posted Aug 12 2009, 05:19 PM by Louise Kennedy with | with 7 comment(s)

Filed under: branding, instant branding

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Can anything be a brand?

Me and a friend recently had a debate over whether anything can be branded. His thought was that they can't, because some stuff is just too complicated, like people and inanimate things like emotions, to simply sum up neatly and consistently in the...

Posted Jun 12 2009, 09:34 AM by Louise Kennedy with | with 9 comment(s)

Filed under: branding

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Idou? No, I don't!

I read this morning that Sony Ericsson is ditching its Walkman and Cyber-shot phone brands because they're no longer in touch with today's consumer. They're launching the Idou (really?) to compete with the iPhone. I don't know what everyone...

Posted May 19 2009, 12:25 PM by Louise Kennedy with | with 4 comment(s)

Filed under: branding, sony

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Disease branding

Ok, so everyone in the office thinks I have swine flu. But this led to an interesting discussion over breakfast this morning about the swine flu brand. I mean, we've had avian flu - which sounds a little bit more bearable, nicer, even more treatable...

Posted Apr 30 2009, 09:07 AM by Louise Kennedy with | with 3 comment(s)

Filed under: branding, swine flu

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Brand simplicity

Every time I walk through London Bridge on my way home I see the same backlit poster ad. It has been there for weeks. It says 'Tanya's Tongue is Tired' - no brand in sight, nothing, that's it. But it's amazing the amount of information...

Posted Apr 16 2009, 02:43 PM by Louise Kennedy with | with 7 comment(s)

Filed under: branding, brand power, brand property

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The snow brand's decline

Ok, so I am posting rather late on this weather topic, but there's a good reason for it. These past three days have been a complete disaster for me - obviously on Monday I wasn't getting to work or anywhere for that matter - I was trapped in my...

Posted Feb 05 2009, 10:35 AM by Louise Kennedy with | with no comments

Filed under: branding, weather

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Chewing gum brand saturation - post 2

I reckon Wrigley must read my blog! After my rant about the chewing gum brand saturation afflicting our nation, Marketing recently reported that Wrigley are scaling down their range and going back to basics. Phew! No more of those (weird) fruit flavours...

Posted Nov 27 2008, 09:21 AM by Louise Kennedy with | with no comments

Filed under: branding

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Where's the love, Love Hearts?

I had some Love Hearts the other day and it dawned on me how unbelievably crap they are. They're a sweet shop staple, yet over the years their messages have just stayed the same. Apparently they did have a rethink and started to add some C21st quips...

Posted Nov 13 2008, 08:55 AM by Louise Kennedy with | with 5 comment(s)

Filed under: branding

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Masterchef brand faux pas

What are those guys at Masterchef playing at? This latest in brand mutilation comes as Masterchef prepare to launch ready meals and cooking ingredients. From a brand that is about making delicious meals, from scratch, from fresh ingredients, this move...

Posted Aug 29 2008, 08:55 AM by Louise Kennedy with | with 8 comment(s)

Filed under: branding

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Does your dress sense signal your personal brand?

The other week two of my friends told me that they thought I was a vegetarian. Their rationale was something like "Well, it's the way you dress, a bit hippy-ish, you know?". I thought that was incredibly odd, as I am not a vegetarian, I...

Posted Jul 24 2008, 10:19 AM by Louise Kennedy with | with 2 comment(s)

Filed under: branding

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Pringles are NOT crisps!

As pointed out to everyone's great despondence last week, Pringles are not crisps. Everyone's party favourite have been consigned to the label of 'more like a cake or biscuit'! Argh! So, how is this going to affect the brand? Now that...

Posted Jul 10 2008, 08:53 AM by Louise Kennedy with | with 2 comment(s)

Filed under: branding

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Bands and Brands

I am a bit of a gig nut. Last night I was wowwed by the Californian lo-fi masters, Stephen Malkmus and the Jicks at Shepherds Bush Empire. It was a super performance, as ever, from those transatlantic gems. It got me thinking about branding and as there's...

Posted Jun 06 2008, 02:58 PM by Louise Kennedy with | with 3 comment(s)

Filed under: branding

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Sliding doors and brands

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Instant branding - blessing or curse?

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Can anything be a brand?

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Idou? No, I don't!

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Disease branding

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Brand simplicity

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The snow brand's decline

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Chewing gum brand saturation - post 2

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Where's the love, Love Hearts?

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Masterchef brand faux pas

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Does your dress sense signal your personal brand?

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Pringles are NOT crisps!

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Bands and Brands