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Chewing gum brand saturation - post 2

I reckon Wrigley must read my blog! After my rant about the chewing gum brand saturation afflicting our nation, Marketing recently reported that Wrigley are scaling down their range and going back to basics. Phew! No more of those (weird) fruit flavours...

Posted Nov 27 2008, 09:21 AM by Louise Kennedy with | with no comments

Filed under: branding

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Where's the love, Love Hearts?

I had some Love Hearts the other day and it dawned on me how unbelievably crap they are. They're a sweet shop staple, yet over the years their messages have just stayed the same. Apparently they did have a rethink and started to add some C21st quips...

Posted Nov 13 2008, 08:55 AM by Louise Kennedy with | with 5 comment(s)

Filed under: branding

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Masterchef brand faux pas

What are those guys at Masterchef playing at? This latest in brand mutilation comes as Masterchef prepare to launch ready meals and cooking ingredients. From a brand that is about making delicious meals, from scratch, from fresh ingredients, this move...

Posted Aug 29 2008, 08:55 AM by Louise Kennedy with | with 8 comment(s)

Filed under: branding

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Does your dress sense signal your personal brand?

The other week two of my friends told me that they thought I was a vegetarian. Their rationale was something like "Well, it's the way you dress, a bit hippy-ish, you know?". I thought that was incredibly odd, as I am not a vegetarian, I...

Posted Jul 24 2008, 10:19 AM by Louise Kennedy with | with 2 comment(s)

Filed under: branding

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Pringles are NOT crisps!

As pointed out to everyone's great despondence last week, Pringles are not crisps. Everyone's party favourite have been consigned to the label of 'more like a cake or biscuit'! Argh! So, how is this going to affect the brand? Now that...

Posted Jul 10 2008, 08:53 AM by Louise Kennedy with | with 2 comment(s)

Filed under: branding

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Bands and Brands

I am a bit of a gig nut. Last night I was wowwed by the Californian lo-fi masters, Stephen Malkmus and the Jicks at Shepherds Bush Empire. It was a super performance, as ever, from those transatlantic gems. It got me thinking about branding and as there's...

Posted Jun 06 2008, 02:58 PM by Louise Kennedy with | with 3 comment(s)

Filed under: branding

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Chewing gum brand saturation - post 2

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Where's the love, Love Hearts?

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Masterchef brand faux pas

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Does your dress sense signal your personal brand?

Tag Filter

Pringles are NOT crisps!

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Bands and Brands