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Brand simplicity

Every time I walk through London Bridge on my way home I see the same backlit poster ad. It has been there for weeks. It says 'Tanya's Tongue is Tired' - no brand in sight, nothing, that's it. But it's amazing the amount of information...

Posted Apr 16 2009, 02:43 PM by Louise Kennedy with | with 7 comment(s)

Filed under: branding, brand power, brand property

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How strong are discount brands?

Remember No Frills? I remember being a kid a my mam taking me to the local Kwik Save, which was all very embarrassing, but she used to buy No Frills products sometimes. Thinking about it now, I think that was the most bog standard retail brand there ever...

Posted Dec 09 2008, 10:17 AM by Louise Kennedy with | with no comments

Filed under: brand power, Tesco, Kwik Save, retail

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The chocolate brand harassment continues

Success! Yesterday I received a huge box of KitKat Senses from Nestle! Hooray! How kind that they listened to my idea for a fruit chocolate because I hate nuts - sending me nut-based chocolate as a thank you. This clearly deserves further correspondence...

Posted Oct 14 2008, 09:40 AM by Louise Kennedy with | with 2 comment(s)

Filed under: brand power, Nestle

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Retro brand action!

It's great to see Monster Munch - the ubiquitous packed lunch legend - is back on top retro form! Bigger packs, vintage stylings! I love all things vintage, but I think that when brands hark back to their 'good old days', they can really benefit...

Posted Sep 19 2008, 08:32 AM by Louise Kennedy with | with 6 comment(s)

Filed under: brand power

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Me and Cadbury

I recently wrote a carefully worded letter to Cadbury to express my desire for them to research and develop a fruit only chocolate. They've got Fruit & Nut and Whole Nut, but not just Fruit - an incredible oversight by the brand! (??) Anyway,...

Posted Sep 12 2008, 04:16 PM by Louise Kennedy with | with 4 comment(s)

Filed under: brand power

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Brand value and the pharmaceutical industry

Stephen King once said, "Values beyond the physical and functional ones contribute to the brand's personality". With this in mind, we can understand why blind and named brand tests often turn out the way they do. When audiences are presented...

Posted Sep 04 2008, 02:01 PM by Louise Kennedy with | with 1 comment(s)

Filed under: brand power

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Chewing gum brand saturation

I've been sick for the past couple of days and I've spent a lot of time in supermarkets buying soup, where, upon reaching the checkout, I discovered the true horror of the chewing gum brand saturation that our nation has succumbed to! I guess...

Posted Aug 20 2008, 01:53 PM by Louise Kennedy with | with 2 comment(s)

Filed under: brand power

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The brand power of the celebrity couple

A lunchtime discussion recently got me thinking about celebrity brands and how the famous can become powerful commercial tools beyond the discipline for which they were originally made famous. I'm going to say it... David Beckham, in fact, brand 'Beckham'...

Posted Jul 03 2008, 09:01 AM by Louise Kennedy with | with 5 comment(s)

Filed under: brand power, celebrity, Beckhams

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Brand simplicity

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How strong are discount brands?

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The chocolate brand harassment continues

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Retro brand action!

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Me and Cadbury

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Brand value and the pharmaceutical industry

Tag Filter

Chewing gum brand saturation

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The brand power of the celebrity couple