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brand commitment
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gender socialisation
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Gender socialisation in branding and advertising
A lot of brands socialise gender. Gender is the way we segment humans into groups and it comes fairly naturally. And brands often socialise gender conventions which in reality often don't ring true. It's these characteristics, however accurate...
Posted
Nov 19 2009, 10:28 AM
by
Louise Kennedy
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1 comment(s)
Filed under:
brand commitment
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gender socialisation
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Brand commitment
We're living in a complex modern world and this is certainly not as complicated as things will get! People are being bombarded with messages from all over the place 'Don't smoke', 'Spend your money, please' - so no wonder people...
Posted
Aug 03 2009, 01:58 PM
by
Louise Kennedy
with | with
5 comment(s)
Filed under:
brand commitment
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