As social networking continues its growth and appeal in new areas, the idea of community brands is gaining pace. Traditionally buying into a brand meant that you were part of that community. You are a Tesco shopper, a Louis Vuitton advocate etc. But now thanks to be monumental growth of social networking, communities are the brands themselves and this is being seen more and more online. www.ooizit.com is a good example of how social networks are the business, the people are the brand. Thanks to Ooizit, we can all be rock stars in our local area. We're increasingly becoming a co-creators of our own world. We're citizen journalists thanks to Twitter. And now thanks to sites like www.zopa.com - we're the bank manager, the borrower and the accountant all rolled into one. These brands are built on communities, built by the people that use them. And what's exciting about a community is its naturally human and fluid dynamic. It's not faceless and is much more than simply advocacy. The people are the brand.
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Louise Kennedy
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Member since: 03 Jun 2008
Last login: 20 Nov 2009
Total Posts: 94
