Has anyone ever had a great planning / creative idea in their sleep? Surely this must happen more often than not!
Last night I had an advertising idea in my sleep for something we're pitching on and in this dream I kept shouting to myself 'Wake up! Wake up! Write this down, this is genius!'. I woke up this morning having remembered it and burst out laughing. It was not genius at all. It was very random, I'll give it that.
So, I got into work and showed the Head of Advertising my nocturnal creative thought, to which he shook his head and laughed as I'd expected. My planning colleague wasn't so critical and said it was interesting, so it's not all bad, there may be something in my REM-based thinking after all!
I am now thinking of creating an ideas bank for all of our creative and planning thinking that we have when we're asleep, just as an interesting record. I know my planning colleague once rebranded Stockholm in a dream. After all, you never know when genius will strike!
For feck's sake. More tears in my tea as I read this drivel. Why do you image that this is news or revelatory?
Because it was the first time it had happened to me. I am not claiming it to be a revelation in the industry. I have had ideas on trains and when I'm out shopping, everyone does, I get that that's how it happens (A Technique For Producing Ideas was spot on) The dream thing is simply new to me, and I'm excited about it, that's all.
Louise Kennedy
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Member since: 03 Jun 2008
Last login: 20 Nov 2009
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