This latest campaign by Tampax is certainly a fresh take on the usual positivising periods for women - it shows a man - 16 year old Zack - who wakes up one day with a vagina and has to experience the harsh realities of periods
I think this is a really interesting move, opening the issue up to everyone and not being afraid to push gender stereotypes to their limits and break them. Men famously don't understand what on earth women have to put up with, but whoever this campaign is targeting - men or women - it's interesting to shift perspectives and tackle it from this angle.
It's definitely much more compelling that the competition - periods are not nice and no matter how many times Always and Kotex and them lot tell me they have something new that'll make it bearable, it's just not going to cut it.
Ah, but can he play tennis or swim?
Hi Louise, there was a thread on this in another section on June 16th, started by Dan Leahul. Only one comment said it was "plain wrong, and ...weird". Everyone else found it interesting at least. I watched one webisode (if that's what it's called) and found it a very fresh if not odd approach. There's a twitter account also. @Zack16 or something, I'm sure it won't be hard to find.
At the time of Dan's post there was about 5,700 views and now there's 15,000 plus... a slow burner maybe. But reaction appears good from both sexes. Mixed, but overall positive. One to watch I'd say.
I like the completeness of the role-reversal but as a few other viewers have mentioned wonder exactly how successful it's going to be: presumably the idea is to make women more comfortable with asking their partner to include tampons when he's doing the shopping, and said partner with buying them. In my experience though, blokes don't do empathy terribly well, so a campaign based on forcing them to confront how the other half suffers is likely to lead to them high-tailing it to the pub rather than Superdrug. Or perhaps I'm underselling my fellow gents and things have moved on? As mentioned, will be interesting to see how they get on and I for one am looking forward to the next example of the type: Ronseal for girls anyone?
You seem to be very familiar with some of your other commenters...?
Not at all Adam, very unfamiliar actually
Louise Kennedy
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Member since: 03 Jun 2008
Last login: 24 Nov 2009
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