Fruit brands as endorsements

I have been floating this idea round the office this morning to less than impressed colleagues, let me know what you think...

Fruit brands such as Del Monte and Chiquita could act as endorsement kitemarks on products that contain them - e.g. Tesco Banana Cake - made with Chiquita bananas.

This would be mutually beneficial for the brands involved by setting a quality benchmark for fruit brands as ingredients, therefore raising the bar of the brand using them.

Yay or nay on this one?

Finally, Streetview!

On hearing about Google's Streetview launch in the UK, I was really quite excited.  As I am terrible at using maps and often just go to the same old places, having no idea what other areas are like - this personally is going to revolutionise the way we look at the world. 

The partnership opportunities are immense - already there's tie-ups with Visit Britain, FancyaPint.com, The London Mayor and Tate which is already proving the merits of this application.  What I am wondering is how interactive it's going to be, I mean the possibilities could be endless for the future.  FancyaPint.com could recommend a bar in a particular street, clicking on the appropriate photo could send you to a 'virtual' bar, where you could pick up a voucher for the real bar - and this could all be in association with Second Life.  Online and offline could become completely blurred.  

Strategically though, this is probably just Google Maps 3.0 and I am getting ahead of myself, but it's an interesting thought nevertheless.  

What are Cadbury up to now?

Yesterday on the bus going past Waterloo, I noticed Cadbury's huge wraparound - another addition to the Glass and a Half Full Productions madness - the resurrection of that creepy Caramel bunny.  It's just not good.  Cadbury's activity just gets more and more disparate and random as it goes on.  There's no joy anymore.  It's just not even funny.  I can't get beyond seeing this latest ad as creepy arrogant nostalgia.  It doesn't even look right, it seems to have had a 21st century makeover, but that just detaches it more from it's traditional roots.  Like when the kids TV show 'Arthur' went all 3D - it looked creepy which only served to sever its ties with its previous incarnation.  I don't know why the kids weren't more scared.   

As I haven't written to Cadbury since the end of last year, maybe it's time I got back to them on this one.

Anyway, they should spend more of their marketing budget on promoting Cadbury's Tasters - the most underrated and awesome member of their chocolate portfolio!