It's great to see Monster Munch - the ubiquitous packed lunch legend - is back on top retro form! Bigger packs, vintage stylings! I love all things vintage, but I think that when brands hark back to their 'good old days', they can really benefit from that past equity. Consumer memory is a powerful thing and when brands evolve and are shaped by markets as they move into the modern age, they can develop different values and a different personality to the one they had in the beginning. Allowing consumers to step back in time to how things used to be, not only credits them with intelligence, but gives the brand that dimension of being just as rich as a person - with values and personality which grows and evolves over time, which in turn gives the brand a sense of humanity, allowing consumers to be much more receptive to it.
I know retro is a brand tool that is arguably being overused these days, but as each brand has a different nostaligic route and can benefit from such activity, is it really so bad?
I am a bit bored by all the nostalgia trips such as the return of Marathon and Opal Fruits when they still exist just under new names. But at least with Monster Munch they are actually doing something, making them bigger which has got to be good. I love the pickled onion ones.
Monster Munch are a legend. They need to be big.
Crikey - who'd have thought it possible to think so deeply about the design of a crisp packet?
I enjoyed Monster Munch as a youth but the new 'vintage stylings' won't make me reach once again for the pickled onion flavour. As for the kids of today, won't they simply think that the bags have been dragged from the back of the store-cupboard - not seen since 1979? Stale, innit.
Talking of retro, though, how refreshing to see the exclamation mark make a sensational return in your text, Louise.
Nicely!
Just launched a new retro community site to be called NetRetro.Net at http://www.netretro.ning.com - Retro is definately in
Beef monster munch! Anyway, they were never 'big' we just had smaller hands....
I used to LOVE the limited edition smokey spiders with those free monster transfers, ah the good old days!
Louise Kennedy
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Member since: 03 Jun 2008
Last login: 08 Feb 2010
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