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What is Publicis getting for the $530 million value placed on Razorfish

If, as Publicis Groupe has announced, it is paying $530 million to acquire digital agency Razorfish from Microsoft, it begs the question: why pay that much? Surely the digital sector has not escaped the economic downturn and wasn't Razorfish a strategic...

Posted Aug 09 2009, 10:36 PM by BOB WILLOTT with | with no comments

Filed under: global groups, Publicis, Omnicom, Seneca Investments, Razorfish, Digitas, aQuantive, Microsoft, Modem Media, Morgan Stanley, Fallon, Saatchi & Saatchi, Vivaki, Lante, Scient, SBI & Company

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Razorfish sale foreseen in 2007

As predicted in New Media Agencies Financial Intelligence when Microsoft bought aQuantive for an extravagant $6 billion in 2007, it has not taken Bill Gates' corporation too long to conclude that the digital marketing component of the deal - Razorfish...

Posted Jun 30 2009, 02:48 PM by BOB WILLOTT with | with 2 comment(s)

Filed under: Publicis, Omnicom, Dentsu, Seneca Investments, Razorfish, Digitas, aQuantive, Microsoft, Modem Media

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What is Publicis getting for the $530 million value placed on Razorfish

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Razorfish sale foreseen in 2007