Blogging for food - All Comments

re: Your creatives are our creatives too - the next agency model?

Victor Miles — Sun, 15 Nov 2009 21:23:14 GMT

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uberVU - social comments — Thu, 29 Oct 2009 18:43:12 GMT

This post was mentioned on Twitter by weerola: Everyone in the ad agency bizz,read this and think. Good points. I like the "selling meetings" phrase! So right... http://bit.ly/1iPTwJ

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Thu, 29 Oct 2009 12:09:04 GMT

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re: Twestival ends in fight with Facebook Fans

Alastair Duncan — Fri, 11 Sep 2009 15:39:40 GMT

PS and more importantly, raised a bit of cash for Childline :) top marks to Elizabeth Varley @evarley and everyone else who made it happen

re: The future's bright. The future's digital.

Dan Dimmock — Mon, 02 Feb 2009 11:06:35 GMT

Alastair, an excellent summary and an opinion that I certainly share with you. The gap, if I can call it that, has been closing for some time now. There are even more exciting times ahead. Onwards and upwards.

Participation Marketing » Imedia brand summit

Participation Marketing » Imedia brand summit — Thu, 29 Jan 2009 12:01:22 GMT

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Participation Marketing » The future of newspapers

Participation Marketing » The future of newspapers — Thu, 29 Jan 2009 12:00:30 GMT

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re: Universal Wi-Fi should be like street lighting.

Alastair Duncan — Thu, 22 Jan 2009 23:53:02 GMT

Gotta love car park anarchy. It's shop floor anarchy for the digital age.

re: Universal Wi-Fi should be like street lighting.

SEAN RUTTLEDGE — Thu, 22 Jan 2009 18:32:27 GMT

It's better to work from you own car, parked outside any McDonalds where Wi-Fi is free albeit some high bandwidth sites are filtered out, you can get a cigar lighter to AC power converter from £20 and plug in to the mains inside your vehicle

TIP leave engine running to avoid killing your cars battery, Laptops eat electricity ! especially if you you're spinning a DVD in 'em

re: Universal Wi-Fi should be like street lighting.

Alastair Duncan — Thu, 22 Jan 2009 18:03:22 GMT

fair enough lol

must write to steve jobs about macbook batteries (if he's in)

re: Universal Wi-Fi should be like street lighting.

Gordon Macmillan — Thu, 22 Jan 2009 15:34:14 GMT

Come on they provide the wi-fi least you can do is charge your laptop. lol

re: Is it the brand, or is it the brief?

Alastair Duncan — Tue, 02 Dec 2008 18:47:05 GMT

Brands are living breathing things. What is admirable about Nike's communications work is that it continues to drive for respect for the work as well as what the brand is saying. It's also true that brands that once were burnished bright can become tarnished and quite finished. Think Townsend Thoresen, Lehman Brothers, even Kodak. I agree that even the smallest brands can become worldwide names.

re: Is it the brand, or is it the brief?

Carl Martin — Mon, 01 Dec 2008 11:44:10 GMT

Established brand power will always give it an extra 10% over other competitors, but you have to remember that even super brands such as Nike were relatively non established at some point in their career. Working your way up the brand pyramid means fighting hard, and sometimes dirty, to ensure when people think about a product type, they think about your brand. Nike has been heralded for its products and advertising, but also for treading on toes and getting in trouble, and by finding the balance between these, even the smallest brands could one day find themself a worldwide name.

re: Is it the brand, or is it the brief?

Alastair Duncan — Fri, 28 Nov 2008 15:16:37 GMT

Kappa's still going. Not sure if they still endorse Diego Maradona? They sponsor the Italian rugby team.

re: Is it the brand, or is it the brief?

Sophie — Fri, 28 Nov 2008 12:07:40 GMT

It'a hard not to like Nike so already the brand is scoring high points - so then comes a really creative and cleverly thought out brief to work alongside Nike. The combination is bound to be a major success. The brief clearly deserves the credit too but would it have been as successful with Kappa? (Does Kappa still exist?!)