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Cannes Search Engagement
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Cannes celebrates display, not search
As any skilled online advertiser will tell you, the smart money is on the ability to measure and optimise activities on the fly. Does this mean that a lot of dumb money goes into random display? I guess there must be another award ceremony for search...
Posted
Jun 18 2008, 06:11 PM
by
Alastair Duncan
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Cannes Search Engagement
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