The Creative Britain report was about helping creative business move from the margins to the mainstream. The Digital Britain report is about establishing a proper platform for the digital economy, and will have far reaching impact across many industries, not just this one.
From a creative perspective, the Government is keen to leverage Britain’s internationally-recognised talent in online, as well as move on from a leading position in global entertainment formats, advertising, marketing services and research. There is indeed a lot to do to take the economy back from gloom to boom, but there is no doubt that a strong position in digital knowledge and understanding around content generation and ‘how to code’ is as important as the massive infrastructure issues facing the telecoms sector to deliver economically viable broadband to everyone in the nation. And what is the ‘second public service’ provider to consist of? All this and more will be debated over the coming months. I felt the Creative Britain report was about looking backwards to how great it was being a digitally illiterate creative director in the sixties. The Digital Britain report is about looking forward to how great it should be being a digitally literate creative business in the future. I, for one, welcome it.
Alastair, an excellent summary and an opinion that I certainly share with you. The gap, if I can call it that, has been closing for some time now. There are even more exciting times ahead. Onwards and upwards.
Alastair Duncan
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 94
