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Can brands be friends? Version 2.0 

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MySpace are on the panel session I'm doing at ADTECH LONDON in two weeks time. What would you like to ask them? I'll pose your questions on the day to the panel, which includes Mark Cridge, Steve Henry, George Bryant, Anthony Lukom and Shaun Gregory. According to Facebook, brands can have fans rather than friends, but what's the value in having ten thousand fans compared to advertising impacts, for example? As the word 'utility' slips into the marketer's vocabulary, what does it mean for advertisers?

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September 12, 2008 9:39 AM
 

Pingback from  BIMA Blog » Ask MySpace a question

 
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Blogging for food

all about advertising that isn't advertising
 

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Alastair Duncan

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Blogging for food

Member since: 03 Jun 2008

Last login: 18 Nov 2008

Total Posts: 56

 
 
 
 

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