Looking forward to our seminar at Cannes today - we'll have Facebook, MySpace, Intel and Blyk (the mobile platform) in a panel discussion working out whether brands can be friends and what form of advertising (that isn't really advertising anymore) will evolve to be relevant, engaging and deliver new results in an always on connected world. I expect some powerful discussion and ideas for what brands should do to live well in the new space. Social media users do actually watch less TV. From their digital experiences, they want relevant stuff. They love free stuff. They don't want to hear from you, unless you've been asked. They crave community. They want to belong. But they want to belong on their own terms. Of course this isn't new. These are anthropological norms. The difference is the technology, the tools and the enabling attitudes of these enlightened businesses. When they provide real value to enormous communities, the value of other more classical media properties diminishes.
Alastair Duncan
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Member since: 03 Jun 2008
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