http://community.brandrepublic.com/blogs/bloggerati/archive/2009/06/08/digg-these-ads.aspxDigg is launching, if you have not already heard, a user- driven ads system. This is how it works: if the readers of the site love your ad: you pay less; if they hate it, you pay more. Imagine if that was applied across the board to advertising!! AdvertisingenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/bloggerati/archive/2009/06/08/digg-these-ads.aspx#47269Mon, 22 Jun 2009 15:40:31 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:47269Justin Hunt<p>Hi Eamonn,</p> <p>Consumer behaviour is changing rapidly online and advertising online is going to have to take account of this change. It is good business to do so. Consumers are now in charge online. Ad models will have to change to reflect these new rules.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=47269" width="1" height="1">http://community.brandrepublic.com/blogs/bloggerati/archive/2009/06/08/digg-these-ads.aspx#47046Thu, 18 Jun 2009 11:01:13 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:47046Eamonn Newell<p>Is this not missing the fundamental point of advertising. The only true measurement of advertising worth recording is whether the ad in question has altered consumer behaviour in some way. Liking or disliking the creative can be fairly irrelevant. Witness the plethora of brands that have huge swathes of &quot;advertising advocates&quot; that have or will never buy the brand verus ads that may not win many entertainment awards but do exactly what they say on the tin.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=47046" width="1" height="1">