http://community.brandrepublic.com/blogs/bloggerati/archive/2009/03/26/what-would-google-do.aspxJeff Jarvis, owner of the famous blog, buzzmachine,has brought out a book called &#39;What would Google do?&#39; I highly recommend it for anyone who wants to understand how the models of communications are changing. I saw him talking about his book onenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/bloggerati/archive/2009/03/26/what-would-google-do.aspx#41554Fri, 03 Apr 2009 03:37:23 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:41554ANDREW WEIR<p>I read this great book (and have written a couple of posts about it). I interpreted the 'customers are the ad agency' in a different way. As I see it, the goal for all brands should be to drive advocacy. They do this by delivering brand experiences that promise, deliver (the promise) and delighting customers. If they do this successfully then the customer will talk about it...hence customers are the ad agency. </p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=41554" width="1" height="1">