Bloggerati - All Comments

Your Publicity To You » Blog Archive » M&S dissent on Facebook - Bloggerati - Blogs - Brand Republic

Sat, 13 Dec 2008 10:39:29 GMT

Pingback from Your Publicity To You » Blog Archive » M&S dissent on Facebook - Bloggerati - Blogs - Brand Republic

re: Big Brother on Facebook?

Martin Thomas — Wed, 10 Dec 2008 16:42:19 GMT

It has to be about how you approach them ... with complete transparency and a willingness to engage ... you need to listen rather than attempt simply to steer the debate in a particular direction. You also need to field somebody pretty senior, rather than a lowly PR exec. Dell's Lionel Menchaca managed this brilliantly during the 2006 Dell Hell storm. He listened, he put customers in touch with the right people within the organisation and made sure that their problems were sorted.

Brands entering the world of Facebook also need a pretty thick skin. These people may have chosen to coalesce around your brand but they are unlikely to be passive or uncritical ... far from it, they will probably be pretty opinionated and quick to leap on any behaviour that they consider 'off brand.'

It's Open » Blog Archive » Whole Foods Market: Using Twitter to build the brand

Mon, 01 Dec 2008 15:43:54 GMT

Pingback from It's Open » Blog Archive » Whole Foods Market: Using Twitter to build the brand

re: Obama's email

Justin Hunt — Mon, 20 Oct 2008 17:58:34 GMT

Good point Claire. I have since received emails from Obama's wife and his campaign manager. They are all asking for funds (however small!). He has raised record amounts. But each time the emails come through they are linked to videos which convey strong emotional messages, policy statements etc.

re: Obama's email

Claire Rogerson — Fri, 17 Oct 2008 15:51:44 GMT

Interesting. But is he a fundraiser, or the next president of the United States?

re: Obama's social network for President

Martin Thomas — Wed, 15 Oct 2008 14:25:24 GMT

Judging when to follow and when to ignore the ideas or even prejudices of the crowd is a big issue for businesses beyond the world of social media. The danger with some of the more evangelical crowd sourcing advocates is that they assume that the crowd is always right. Equally, businesses have found themselves in serious trouble when dismissing the views of their online critics as merely the rantings of a lunatic fringe.

I think the advice you & Forrester provide is useful for any business or political leaders dealing with the crowd - listen, debate and explain. It won't silence all of the critics but it is likely to earn the respect (if not the affection) of the crowd in the longer term.

Travelling the UK - caravans » Obama blogging wars - Bloggerati - Blogs - Brand Republic

Tue, 07 Oct 2008 21:24:21 GMT

Pingback from Travelling the UK - caravans » Obama blogging wars - Bloggerati - Blogs - Brand Republic

re: Obama blogging wars

Belinda Parmar — Tue, 07 Oct 2008 09:30:03 GMT

for me, amercian politics is far more exciting. its replaced dynasty and dallas for me. british politics just seems to dull and boring in comparison.

Travelling the UK - caravans » Obama blogging wars

Travelling the UK - caravans » Obama blogging wars — Mon, 06 Oct 2008 14:10:30 GMT

Pingback from Travelling the UK - caravans » Obama blogging wars

Pages tagged "sociable"

Pages tagged "sociable" — Sat, 13 Sep 2008 07:03:09 GMT

Pingback from Pages tagged "sociable"

re: Obama and social media

Jennifer Smith — Wed, 10 Sep 2008 15:37:49 GMT

I think the way Obama is reaching out is amazing and smart. To promote change it makes perfect sense to change the way you put yourself out there. I think it's genius, and he's a great candidate.

Conversation Space » Blog Archive » ?????????????? Social Media ????????????????????

Wed, 10 Sep 2008 13:22:25 GMT

Pingback from Conversation Space » Blog Archive » ?????????????? Social Media ????????????????????

re: Corporates and blogging

Martin Thomas — Tue, 09 Sep 2008 16:52:35 GMT

Microsoft's blogging guidelines (at last count almost 5,000 Microsoft employees blogged) are the clearest I have come across. Check out Robert Scoble's Weblog Manifesto www.changethis.com/2.CorporateWeblog

re: Facebook/BNP and blind advertising

Josh Bailey — Tue, 09 Sep 2008 10:47:17 GMT

Doesn't the potentially shocked consumer have to be searching for BNP sites and such like in order to make the offending comparison? Most of the debate seems to be around potential negative PR rather than actual damage to Facebook advertised brands...

re: Power of the web in US politics

taylor bob — Fri, 05 Sep 2008 06:52:16 GMT

This is not the right thing that the presidential of US is doing by the help of social media.

-------------------------

Taylor

http://www.Blazeinfotech.com