Bloggerati - All Comments

re: Who owns social media?

Benjamin Fox — Wed, 18 Nov 2009 15:40:40 GMT

Absolutely agree that it is a powerful tool, but doesn't benefit all. Especially as many organisations are misusing it and also using it ineffectively. I think it scares many, but the measurements services available now often outweigh those of traditional methods. I just can't help thinking that sometimes it is a method that is adopted as it is deemed 'free and easy'. Which it is far from in the long term!

re: Who owns social media?

Justin Hunt — Wed, 18 Nov 2009 15:22:35 GMT

Benjamin, it seems you are underestimating the power of Twitter. Look at JetBlue's use of Twitter for example. It can be extraordinarily effective if applied intelligently and in a relevant way to the key audiences.

Twitter Trackbacks for Who owns social media? - Bloggerati - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 18 Nov 2009 14:05:24 GMT

Pingback from Twitter Trackbacks for Who owns social media? - Bloggerati - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

re: Who owns social media?

Benjamin Fox — Wed, 18 Nov 2009 13:58:35 GMT

Head of SM is a good idea, brands need to get involved now before takes the same route as CSR and become to trendy to have any more impact on the more intelligent consumers. This is certainly a possibility as SM means sending out the messages that many before have done. I cannot see that short term measures like Twitter will benefit many organisations, which means they will be wasting valuable resources and time spent on this means of communications. Dell is one example of success, but there aren't many case studies worth reading so far. Blogging, now that's a different story. However, if it comes down to reputation, then yes, Head of Customer Engagement makes sense. But surely it's down to the Customer Comms team?

re: Who owns social media?

Copeland — Wed, 18 Nov 2009 10:20:04 GMT

Personally I think social media is relevant to each of these functions so ownership should rest across all. For this reason a collaborative, stakeholder approach is the best solution. but coordination and consistency are key. Head of sm? Possibly. Head of customer

engagement? Better?

re: Obama blogging wars

Elenora Dicey — Tue, 17 Nov 2009 07:43:44 GMT

Well Said

<a href="http://www.caravanmarket.com.au">caravans for sale</a>

re: Twitter and Brands

Thomas Cooledge — Mon, 16 Nov 2009 13:18:31 GMT

44% follow for discounts etc?! Glad to know it's not just me. Had a run-in with Topman's Twitter account recently, was completely overwhelmed by 13 tweets in one day which included no discounts/incentives and were relevant to those in London only. I've written about on my rather amateur blog www.tomcooledge.wordpress.com

re: Twitter and Brands

Justin Hunt — Mon, 16 Nov 2009 09:41:13 GMT

I'm thinking that it is important to research how your target audience is already using Twitter. Also there is no doubt that Twitter makes brands more open and accessible which is good news.

Social comments and analytics for this post

uberVU - social comments — Sun, 15 Nov 2009 08:06:23 GMT

This post was mentioned on Twitter by GavinWheeler: Twitter going full circle just blogged a comment brand republic on Twitter and brands about my twiiter experience http://tinyurl.com/ygujlja

re: Twitter and Brands

Jeff Scott — Fri, 13 Nov 2009 13:14:04 GMT

lets see what the next 12 months will bring, lots of positives so far.

re: Twitter and Brands

KMT — Thu, 12 Nov 2009 17:21:07 GMT

I agree. I had food poisoning over the weekend and tweeted the name of the restaurant. When their team got in touch with me they mentioned my negative tweet and that it was damaging. So they are monitoring Twitter but not joining in the conversation. Had they been on Twitter as I suggested they could have got into a dialogue with me about my bad experience and had the opportunity to 'right the wrong' in a public space. I am hoping as part of their learnings with my case they get on Twitter and use it as a tool should any other feedback either positive or negative come their way.

Twitter Trackbacks for Twitter and Brands - Bloggerati - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Thu, 12 Nov 2009 12:26:25 GMT

Pingback from Twitter Trackbacks for Twitter and Brands - Bloggerati - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

re: Twitter and Brands

Gavin Wheeler — Thu, 12 Nov 2009 12:13:50 GMT

I think this depends on how brands are using Twitter. I recently Tweeted over my disappointment in the King of Shaves new razor Azor versus Mach 3. I received a Tweet back from King Shaves asking for more feedback and a genuine desire to understand my negative experience. I then got in a dialogue with Will King over their product strategy. This wouldn't happen with Gillette so it strengthened my opinion of the brand and will make me retry the product. A cynic could say that they knew i worked in marketing (not sure how), however my experience was of a truly open modern brand genuinely interested in consumer feedback.

Starbucks experiences the difficulties of surfing | Crowd Surfing

Starbucks experiences the difficulties of surfing | Crowd Surfing — Wed, 11 Nov 2009 08:43:37 GMT

Pingback from Starbucks experiences the difficulties of surfing | Crowd Surfing

Twitter Trackbacks for Lawyers and Social Media - Bloggerati - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 04 Nov 2009 15:25:31 GMT

Pingback from Twitter Trackbacks for Lawyers and Social Media - Bloggerati - Blogs - Brand Republic [brandrepublic.com] on Topsy.com