Companies and brands are keeping their smart communications teams sealed off from the fast-moving world of social media. I think I've lost count of the number of times I've been told that there's no point sending a link to a video clip because the company firewall won't let someone read it. So what happens is that people show up to work and are not actively participating in social media. This makes it difficult for agencies to communicate the importance of developing social media policies and strategies and it also increases the risks of those companies becoming culturally irrelevant or vulnerable to damage to their brand reputation as they will not be keeping up-to-date with what is going on. It's time to enable communications teams to open up and participate.
www.itsopen.co.uk
