Like most blokes I enjoy a good shave in the morning but I was suprised to see poster-sized ads for Gillette Fusion plastered over broadsheet sports supplements this week.
First of all, on a personal level, it annoyed me. I enjoy reading sport and these ads were screaming for attention. But they were just not relevant to my mood or what I was doing.
Some years ago, I was involved in a blog seeding campaign for Gillette Fusion with Shiny Media (www.shinymedia.com). Disclosure: I'm a shareholder in Shiny Media. I thought the idea behind that campaign was smart: look to participate in conversations with bloggers where relevant. Maybe Gillette fusion is running a blogging outreach programme to support these latest ads.
However the poster-sized ads in the sports sections seemed from a different advertising age to me.
www.itsopen.co.uk
