Digg is launching, if you have not already heard, a user- driven ads system. This is how it works: if the readers of the site love your ad: you pay less; if they hate it, you pay more. Imagine if that was applied across the board to advertising!! Advertising now has to created in collaboration with the customer or it has to be bang on the money and be really relevant otherwise it is going nowhere.
Read more here:
http://www.techcrunch.com/2009/06/03/told-you-digg-for-ads-coming
So what's the future for advertising: my opinion, for what it is worth, is that it will be niche, niche, niche and more niche. Mass advertising is dying on its feet. Who watches TV ads when you can skip them? Who bothers with one- size- fits all ads in print to ink newspapers which are not sustainable in the long term?
Any comments?
