Press barons and journalists trapped in traditional editorial mindsets cannot accept that their content should be free. They have failed to recognise that news is now a commodity. Google has made more or less everything a commodity. Everything is searchable. Content is everywhere. Newspapers who fight to charge for their content are going the way of the dinosaurs. It is time to open up. Drop the charges. Enable your columnists to enter into broader and wider conversations with audiences. Develop communities of interest around your content. Invite people in. Be interesting and you will gain influence for your content as it is shared around more easily and you will get more clicks on your ads because more people can get in.
www.itsopen.co.uk
