Lots of US companies are launching intern social media initiatives. See this one below from Anway, where they have invited interns to create videos about working with the company.
It looks like the digital immigrants are starting to hand the show over to the natives. At the moment those natives are on the fringes, what happens when they get their hands on the controls of the company?
http://interns.opportunityzone.com/2009/03/20/Interns-Expose-Amway.aspx
www.itsopen.co.uk
