Tweeting is spreading across all media platforms now. ITV recently carried out an experiment allowing Twitterers to talk through a programme.
For more details see:
http://wearesocial.net/blog/2009/03/watch-tweet-live/
CNN has integrated facebook into TV coverage and now TV manufacturers are starting to add social media functions ie YouTube access to TV sets.
Who said social media was a fad?!
It is interesting to see how the media feeds off itself ie newspaper articles are often based on forthcoming TV programmes and the radio spends a lot of time reviewing the newspapers.
What matters here for marketeers/advertisers etc is the content. Social media offers new platforms for distributing content. So how are you going to use them?
For TV companies social media is an opportunity to distribute its content through Twitter and You Tube. Susan Boyle has hit the big time on youtube so how will that impact on the show's ratings and how will ITV capitalise on that relationship with the viewers who are watching Susan Boyle only on You Tube.
It's time for new thinking and new approaches. Old media thinking is dead. It is time for experimentation. The brands that prosper now are going to be doing things a lot differently.
www.itsopen.co.uk
