Shell has launched a climate change blog with the aim of entering into personal conversations with its key online audiences. Written by its climate change advisor, David Hone, the blog is focusing onthe practical aspects of tackling climate change. (http://blogs.shell.com/climatechange/) As well as his work for Shell, David Hone is a board member and Vice Chairman of the International Emissions Trading Association (IETA). He works closely with the World Business Council for Sustainable Developmentand has been a lead contributor to many of its recent energy and climatechange publications. Shell is a client of ItsOpen (www.itsopen.co.uk) which I work for, and we are advising the media team on how to develop the blog with social computing consultancy Headshift (www.headshift.com).
It's very early days for the blog but it is an example of a large organisation using social media to enter into challenging conversations. I'd be interested to know what people think about the blog and the approach being taken...
