The Today programme has put up its own YouTube video about life behind the scenes of the programme. It was plugged this morning on the airwaves and has received very mixed comments. With some viewers saying it is lame and like an amateur dramatics performance.
I found it mildly amusing. But it's a wasted opportunity. Of course it is a bit of fun and they probably enjoyed making it. And who can blame them, they have to be so serious most of the time! But I imagine that listeners would be much more interested in seeing meetings where the production team decides how and what makes the running order. I think it would have been far better to have informal chats with producers and editors about what they are working on and the issues etc. II would have liked more of a Microsoft Channel 9 approach. Use youtube to be more open about how Today is made. There are opportunities for more meaningful interactions with the audience. The Beeb goes on about it's your BBC. Well why not give listeners a chance to engage with editors and producers and presenters through youtube directly.
What do you think?
http://www.youtube.com/watch?v=hVeSPyAp8aU
www.itsopen.co.uk
