Martin Thomas has got in touch through this blog and seems to have an interesting book on crowd surfing. Just had a chat with him and he has the unenviable challenge of spreading the word of social media through large corporates. Something I have a great deal of experience of too. It can be demoralising and it can be inspiring depending on who you meet.
Martin writes:
'Crowd Surfing looks at consumer empowerment from the perspective of the
corporation. How do companies cope when consumers start playing around
with their brands - making their own versions of ads, posting not
particularly flattering photographs on Flickr - or using social media to
mobilise protests? From a different perspective, how have some companies
managed to successfully harness consumer empowerment, using the crowd to
develop products, fine tune their communication or solve problems? We
have described these successful companies (and their leaders) as Crowd
Surfers.'
There is also a blog of the book www.crowdsurfing.net <http://www.crowdsurfing.net/>
if you are interested in the topic. Looks like it tackles some relevant themes.
Maybe someone would like to share a review with us? I haven't read it yet.
www.itsopen.co.uk
