The Guardian is getting very into Twitter - and aren't we all! My old editor Vic Keegan has written a piece today suggesting that Twitter is going to 'go ballistic'.
http://www.guardian.co.uk/technology/2009/jan/29/twitter
I'm not going to disagree with him. I love Twitter. Vic mentions a free service called www.monitter.com. It is utterly addictive. Type in a word or a phrase and you see all the real-time tweets on that subject. Just type in a client and see what comes up.
Vic says how many companies are proving slow to see the potential of these tools which he predicts will become part of company working in the future. I am sure they will. Despite the name, there are many companies already using Twitter and they have to because everyone else is. If you don't go where your customers are, how can you be customer-centric?!!
There are going to be some major transformations of business when these tools like twitter are adopted. Working practices will change. Customer communications will alter. Meanwhile a lot of companies plod on doing the same thing behind the firewall.....until the tweets come home to roost!!!
www.itsopen.co.uk
