Yesterday Current TV, the satellite and cable TV service, tied up with Twitter to cover Barack Obama's inauguration.
Twitter users were invited to send their tweets into Current which then transmitted them as part of the coverage. Current is trying to harness the Twitter community to help develop its TV service. http://current.com/items/89735720/current_twitters_the_inauguration.htm
Probably more TV companies are going to start to integrate popular social media applications into their programmes to build a sense of community. Big Brother and Twitter...maybe?
www.itsopen.co.uk
