Not to be outdone by Current and Twitter, CNN.com tied up with Facebook yesterday to enable Facebook users to watch the inauguration and at the same time to discuss their views and thoughts with their friends. This is all possible through the Facebook Connect technology which basically enables Facebook to become more mobile.
http://blog.facebook.com/blog.php?post=48783697130
This presents a lot of potential advertising PR opportunities for organisations and underlines how important it is for companies to become more social if they are to build relationships with their consumers and stakeholders.
www.itsopen.co.uk
