More and more companies like Comcast, PepsiCo, JetBlue and the likes of Stephen Fry and Barack Obama are using Twitter.
But how can companies best use Twitter to their advantage? Maybe ad and media buying agencies can use it?
I recently did a podcast interview with Julio Ojeda-Zapata who has written a book called 'Twitter means business: how microblogging can help or hurt your company'
It is short and you can listen to it here:
http://itsopen.co.uk/twitter-means-business-author-talks-with-itsopen
Julio talks about which companies are using Twitter best and why; whether it makes a difference to sales and how companies and their employees can use Twitter to befriend customers rather than blasting out messages at them.
