In a sign of the rising influence of Twitter, PepsiCo turned to Twitter after users began posting criticisms of a Pepsi Max advertisement which depicted a cartoon calorie committing suicide.
Huw Gilbert, communications manager for PepsiCo International, posted a public message apologising for the creative and saying it was totally inappropriate.
Advertising execs who might want to use Twitter to publicise ad campaigns in the future might want to check out a new book about Twitter called 'Twitter means business' by Julio Ojeda-Zapata
http://yourtech.typepad.com/twitinbiz/about-twitter-means-business.html
Despite the rising interest in Twitter - about three million accounts - it is still highly vulnerable to hacking. Barack Obama's account has just been hacked into even though it has not been active since it was used to publicise his presidential campaign.
www.itsopen.co.uk
