I am not referring to the TV show but there are plenty of companies thinking of engaging with Facebook and they are worried about being too intrusive. If you have a group of fans on Facebook and you want to engage with them by creating your own Facebook presence, what is the best way to approach existing fans? As fans, are they automatically going to be pleased to hear from you? Are they going to be a bit taken aback that you are getting close to them? Should companies just leave positive facebook groups alone? Or does it come down to a question of style? How you approach people? It's a question of being sensitive, isn't it? Personally I think that fans will be keen to hear from companies that they are fanatical about but they are going to require more than standard corporate messaging othewise the relationship will go nowhere. It needs to be personal. What do other people think?
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