Bloggerati

A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media

The Today Programme responded to an article in Wired magazine yesterday which had suggested that blogging was finished and is being superseded by services like Twitter.

 You can read The Wired piece here:

http://www.wired.com/entertainment/theweb/magazine/16-11/st_essay

And listen to John Humphrys discussing it here:

http://news.bbc.co.uk/today/hi/today/newsid_7685000/7685883.stm

 Clearly blogging isn't dead. It is still a great publishing tool for sharing ideas and opinions. The tone of the Today's programme piece was playful. The BBC itself invests heavily in blogging. With most of its correspondents having blogs because it knows it's a great way to enhance the brand and spread its content across the web.

 www.itsopen.co.uk

 

 

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Bloggerati
A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media

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Justin Hunt

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Member since: 03 Jun 2008

Last login: 06 Jan 2009

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