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Last night I registered on Barack Obama's web site and got the following email. It's an interesting insight into how he's using online marketing to rally the troops for the final push against McCain.

 

The message starts here: 

 

I just finished the last debate before the election.

Now the outcome of this campaign is up to you. I need your help to get our message
out -- and to get out the vote.

I wouldn't ask for your support if this campaign didn't urgently need it.

Your donation of $5 or more today is essential to our unprecedented get out the vote
operation in these final days:

https://donate.barackobama.com/finaldebate1

The most dangerous thing you can do right now is nothing.  Your support and hard
work are exactly what we need between now and Election Day.

While he didn't mention the middle class, John McCain chose to repeat the false,
negative attacks that make up 100% of his advertising these days.

The truth is that his choices say more about his campaign than they do about me.

But John McCain and his allies are not going to stop fighting -- or attacking --
until the very end.

We're doing this a different way. Tonight I talked about the real problems ordinary
people face during this economic crisis and concrete ways that I will create jobs,
cut health care costs, build a new energy policy, and get our economy moving.

But time is running out. Our strength and our success in these last 20 days depends
on you:

https://donate.barackobama.com/finaldebate1

Thank you for all you do,

Barack


Donate: https://donate.barackobama.com/finaldebate1

 

All Comments

  October 17, 2008

Interesting. But is he a fundraiser, or the next president of the United States?

  October 20, 2008

Good point Claire. I have since received emails from Obama's wife and his campaign manager. They are all asking for funds (however small!). He has raised record amounts. But each time the emails come through they are linked to videos which convey strong emotional messages, policy statements etc.

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A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media

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Justin Hunt

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