I had a meeting the other day with a large retailer. The communications team is keen to engage with social media. But they complained that they cannot visit blogs or social networks from work. They have to actually make specific requests to visit certain blogs from their IT department! Obviously I cannot say who they are. But they did encourage me to keep banging on about the fact that media professionals are being held back by firewall policies that are totally antiquated. While consumers and stakeholders are popping into internet cafes or browsing on their i phones and posting comments about brands, the brand owners can't even see what is being said. When will this situation change?!!!! Clearly it is not in the interests of readers of Media Week either that clients cannot see all the activities on social media networks.
www.itsopen.co.uk
