McKinsey has released a web 2.0 survey which is free once you subscribe (see link below)
http://www.mckinseyquarterly.com/Information_Technology/
What is interesting is that the survey shows that unresponsive corporate cultures and less-than-enthusiastic senior managers are holding up the adoption of web 2.0. A lot of senior managers still think web 2.0 is something for their children - and not for them, or for their business. I think web 2.0 has the potential to revitalise company cultures. Any thoughts on how you persuade senior management to adopt web 2.0 tools either internally or for their external communications?
