Dell has made the decision to open up social media networks like Facebook to staff. It is really refreshing to see a large company taking such a progressive step. There must be so many hard working and frustrated communications professionals out there who can still not read links you send them or watch how their brands are being portrayed on the likes of YouTube because they cannot get through the firewall.
Who sets these firewall policies? How long are companies going to kid themselves that they cannot let their communications teams access social media networks? What's going to happen when younger staff join - or don't join these companies because they are so hopelessly out of touch?
http://direct2dell.com/one2one/archive/2008/07/10/Dell-Opens-Up-Social-Media-Sites-to-All-Employees.aspx
