Just watched a clip on YouTube which makes fun of the marketing stereotype of talking through messages without listening directly to the needs of the customer.
The video focuses on a couple dining in a local restaurant where he represents The Advertiser and she represents The Consumer. She complains he never listens or understands her needs. He says he declares his love with big TV ads, print campaigns and a billboard in Times Square. She insists she has changed but he hasn't, so he suggests 'coupons'!
It's good illustration of how not to engage with social media and how the online world of marketing and advertising is fundamentally changing. It is also a good way to challenge traditional marketing communications teams who do not understand the world of social media and feel that it is just a small thing which doesn't affect them. The clip has been around for a while but it hasn't lost its impact.
http://www.youtube.com/watch?v=DkOHsjZKBB0
www.itsopen.co.uk
