Interesting piece in the Observer over the weekend by Jimmy Wales, founder of Wikipedia. Jimmy says: 'Imagine what happens when the next billion people come online, as will happen in the next five or10 years. They will have blogs, MySpaces and Second Lives online. They will edit Wikipedia. How will we manage all these competing accounts of the world? How will we meaningfully describe reality?'
He points out that traditional media organisations are going to be stretched to cover everything that is going on. 'Old media reflect certain biases that are inherent in a top-down system. Even the BBC, one of the biggest news-gathering organisations in the world, has to choose which topics to cover and which to omit. It can only barely scratch the surface of what can be recorded.The internet however is wide open..From Bangkok to Bogota people can exchange ideas and share experiences....'
Managing brand messages and organising advertising in this context is going to be a monumental challenge.
www.itsopen.co.uk
