Some interesting research has been carried out by Forrester looking into how online consumers around the world use forums, reviews and ratings. Increasingly ratings and reviews are being seen as a good way to boost the credibility of a site and its offerings. The research shows that 20% of online consumers in the UK read ratings and reviews which is a high number. It underlines how consumers want to have the ability to make comments and recommendations themselves without the interference of large organisations.
http://blogs.forrester.com/charleneli/2008/06/data-chart-of-1.html
