Virgin Mobile has launched an innovative marketing initiative on Facebook called Fund my Phone. So what's all this about then?
Creative and advertising spots that are part of the Sugar Mama program are accessible on Facebook through an application, and can be shared with friends. The more friends you get to watch the spots, the more minutes you earn for your mobile cell phone bill. It is a clever way to participate more in the Facebook culture and why this could do so well is that Virgin has created content of value which people will want to share. Even if it does not do huge numbers they deserve credit for experimenting in creative ways with social media. With social media networks fragmenting, the only way to gain meaningful connections with users is by providing content which they really want to pass on.
