A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
My Space has announced an initiative to let users share their profiles as they move across other sites they visit. It is part of a partnership programme, with the likes of Yahoo, eBay, Photobucket and Twitter.It is a canny move by My Space to effectively move first by allowing users to set up a service where they can travel around with their profiles because it means they will be at the centre of social media networking in the future. The notion of data portability offers a whole range of possibilities but it fundamentally underlines the fact that media online is becoming more and more personal. Mass is out. Creativity and bespoke applications are going to prosper in this environment. If for example you could create an application which spread across MySpace users then it could go with them across all the other sites they visit instead of just being stuck within MySpace. The walls of social media networks are coming down and people are being encouraged to travel around with their profiles. Signing them up as brand advocates is going to be an interesting challenge.
